Healthcare websites by medics
Practice Digital is owned and led by practising clinicians. We didn't sit in a conference room and decide healthcare looked like a good market. We sat in our own surgeries and watched the existing providers fail the people sitting opposite us.
Built by a tech team. Signed off by clinicians.
Our team is small by design. A dedicated tech team designs, builds and runs every site. What goes on it, and the sign-off before anything goes live, sits with practising doctors and the rest of our clinical team, people who still see patients in the morning and run clinics in the afternoon. That's not a marketing line, it's how the company is set up.
- The build is professional. Our tech team designs, builds, hosts and maintains every site: accessible, secure, fast, and backed up daily.
- The content stays clinical. Our doctors decide what goes on the site and sign off every clinical page, and our practice manager tells us when something won't work for your reception.
- The profits stay aligned. No venture capital pressure to grow at any cost, no exit timeline forcing us into multi-year lock-ins, no shareholders we've never met telling us to raise renewal prices.
- The accountability stays personal. When something on a site we built goes wrong, it's a doctor's reputation and a practice manager's day on the line, not just a company's.
Built by our tech team. Signed off by doctors.
Your site is designed and built by our tech team, then checked and signed off by practising NHS doctors and the rest of our clinical team before anything goes live.
How your site gets built
- Our tech team builds it. Designed for your practice, accessible, secure and fast, hosted and backed up daily, and maintained for as long as you are with us.
- Doctors and our clinical team sign it off. Appointments, prescriptions, urgent care signposting, practice policies: every clinical page is checked by a practising NHS GP before it goes live.
- A practice manager checks it works for your reception. Booking routes, the questions patients phone in about, the notices you need to post at short notice.
The doctors who sign it off
Practising NHS GP in North Wales. Law degree turns out to be useful for NHS contracts and accessibility regulations. Signs off every patient-facing clinical page that goes live.
A practising NHS GP who also works in private general practice. Sees both sides of the patient journey, what an NHS list expects from a surgery site, and what private patients expect from a polished web presence. Reviews clinical content across both sides of our customer base.
Small by design: the people who build your site are the people who reply when you email.
How the team works together
Our tech team designs, builds and runs every site. Everything your patients read goes through our doctors and clinical team before it goes live. Every customer has a real person to email, and a reply the same working day.
When you message us through your portal, the routing is simple: technical questions go to our tech team, clinical questions go to our doctors, operational questions go to our practice manager, and urgent Quick Actions auto-publish to your live site within 2 minutes. You don't have to know who handles what, we route it.
As we grow, we're recruiting reviewing clinicians across primary care, dentistry, physiotherapy and allied health, so that no patient-facing page ever goes live without someone who's worked in that specific setting having read it.
What we believe
1. Healthcare websites are clinical tools.
If a patient gets bad information from your website, it's the same as getting it from your reception desk. We treat website copy with the same care a doctor treats a prescription.
2. Compliance is the floor, not the ceiling.
Meeting NHS England benchmarking is the bare minimum. The interesting work is going beyond it, towards a site patients actually want to use.
3. The Welsh language isn't optional.
If you serve patients in Wales, your website has obligations to half the country. We treat Cymraeg as core infrastructure, not an upsell.
4. Practice managers' time is precious.
Practice managers should not be the bottleneck on website updates. They email us; we publish, or they use the portal to publish urgent updates themselves in 2 minutes. The system runs without their constant attention.
5. Customers should be able to leave easily.
If you can leave us without penalty, we have to keep earning your renewal. That keeps us honest. Lock-in clauses are a confession of weak product.
Like what you read?
The fastest way to decide if we’re a fit is to see one of our live customer sites. Then a 20-minute call to ask whatever you need.
See our demo site