Park House Surgery, Prestatyn

The brief

Park House needed a website that worked equally well for a 70-year-old patient looking for the surgery's opening hours and a 25-year-old patient trying to book online. The old site failed both, too dense for the older cohort, too dated for the younger one. The brief was clear: keep it simple, make it compliant, and respect that half the patient list reads Welsh first.

The problem

• A dense, dated site with no clear route to the main patient tasks: appointments, prescriptions and urgent help.
• No genuine Welsh-language version, a Google Translate widget that hallucinated medical terms.
• Accessibility violations on every page, contrast, focus states, alt text missing.
• No clear route to the NHS App, the prescription form, or the urgent care guidance.
• Patient-facing copy that, in places, was clinically inaccurate.

The approach

We rebuilt the site from the patient's journey backwards. Three primary tasks, book a routine appointment, request a prescription, get urgent help, were given pride of place on the homepage. Every page was written and reviewed by working clinicians on our team. Welsh content was professionally translated, not auto-generated, and signed off by a Welsh-speaking clinician.

Accessibility wasn't bolted on, it was a design constraint from day one. Colour contrast, focus rings, semantic HTML, ARIA landmarks, large tap targets, keyboard-only navigation testing on every page. The page-weight budget was kept tight so the site loads quickly on rural 4G.

The result

• Rebuilt to NHS England’s GP website good-practice guidance and, for Wales, the Welsh Language Standards.
• Full WCAG 2.2 AA conformance verified by manual and automated audit.
• Welsh-language version aligned to Welsh Language Standards.
• Mobile Core Web Vitals all in "good" range.
• Professionally translated Welsh content, signed off by a Welsh-speaking clinician, not machine translation.